I want to create a place where people can feel energy through our daily life and moments. One day, my American friend said to me, as she saw Japanese people running on to the train during the morning rush hour, "…Why are they running? Take it slow…" Of course, for most Japanese people, the morning is the busiest time of the day. Mornings tend to be spent for commuting to work. On the other hand, in other countries, foreigners are very good at using time in the mornings. For example, having a power breakfast and sharing the future visions with their business partners. Or spending a wonderful morning with their loved ones, or maybe sometimes using that time for reading your favourite novels. That's what connects and creates a good day; a good life. A good career leads to good performances. Spending some good time eating together is such a wonderful thing. Therefore, morning time, with a good breakfast leads to such positive physical health. They understand this way of life to create a positive energy. We would like Japanese people to feel and experience this morning culture from around the globe. Through this 'morning culture', we hope you will find physical fitness, mental health and power for life by creating 'excellent moments' here at Eggcellent.